S Road Co Ltd. is a company that knows the world's most delicious natural fish.

In the name that you trust, we provide the purest quality of taste as a total importer

The North Pacific’s Red Salmon is our central product, but we, S Road, , together with our international partners, search throughout all the widespread oceans to distribute all the ocean’s bounties in their most natural state. Throughout every step, from catching, unloading, processing, and finally shipping to the markets, with a stern eye, we take all responsibility to safely distribute our high quality products all throughout Japan. We go beyond being just a simple importer; we service you as “total importers”.

We are not a company that aims to simply gain profit. We want to provide the total realms of “happiness”: “We want you to know on a first hand basis the rich taste of natural fish raised in the wonders of the sea” “ We want you to taste the flavor of fish in their purest state” “We want to entertain you with a grand meal”. Your happiness equates to our happiness.

This day and age, the safety and security of food products is a priority. It is a certainty that the waters where we catch our fish are not polluted, but also the modern channels we access are a route in which we trust. From new born infants to the elderly, we can safely serve our products to all people. That is precisely why our products are utilized at formal ceremonies held by prestigious people. It is widely known that consuming natural fish is healthy for the body, but it is also said that its nutrition smoothes facial features to create a kinder expression. The secret to successful meetings and grand meals seemed to have always lied within “the purity of natural food”.

Because we are providing your daily nutrition, we aim to be trustworthy total importers who serve you products that are constantly “safe, fresh, and flavorful”. “ The sea’s treasures are your happiness”: such is S Road’s wish.

>>“S Road” the birth of the company name